MAINE GLASS INC

NATIONWIDE PROVIDER OF INSULATING WINDOWS

A company specializing in green energy and noise abatement in commercial settings. Based in Chicago IL, this company's reach is nationwide. With short turn around installations and flexible applications this product is a sure fire solution to guest complaints and large utility bills. Seeking brand continuity, we worked together to produce some guidelines for social media and print based platforms. Other productions include a website re-design hosted through squarespace and a spread for a hotel industry magazine.

SERVICES

BRAND STRATEGY

MAGAZINE AD

WEB DEV

BRAND GUIDE
& STRATEGY

This contracting company started back in the 80's relied heavily on cold calling and retro marketing techniques. With the internet and social media becoming major platforms for advertising business to business, Maine Glass need to step up their branding and strategy. Without doing a rebrand we built the framework for how the company should be percieved digitally moving forward.

VIEW THE BRAND MANUAL HERE

WEB DESIGN

Before block-builder website developers, companies often struggled to get their presence consistent on the web. It was hard to update information, stay relevant in SEO, and even reach out to potential clients. I gave the company site a facelift using Squarespace, after incorporating some of the site photography I had taken during the projects we were able to make a solid pamphlet site advertising the key aspects of installing insulated windows. Clean and on brand, Maine Glass was finally able to keep a blog of their projects, and use them for marketing to new clients.

Joe has been with me from the get-go: creating the logo, assisting with branding, and creating consistent themes for the business. He has been with us through every phase of growth, always quick to touch-up a last minute label and help us on the fly. His work has allowed us to convey our brand identity with simple, bold, and effective design.

DAN DUERKOP

OWNER

PRODUCT PHOTOGRAPHY

Each job usually involved between 100-1000 windows to be installed. Each building was constructed in a different era, in a different part of the country so no two jobs were the same. It was important to document the install process, materials used, and time taken for future marketing materials. Clients liked how this product saved them money, didn't require a massive construction project, and was relatively painless all around.