SUPERIOR CULTURE KOMBUCHA

THE UPPER PENINSULA'S BEST SCOBI

Kombucha is a niche drink for your personal health focused consumer. This liberal logo captures the coastal life roots of the company and the eyes of the younger demographic. Whether you’re hopping on your surfboard or loading up the bikes, stay healthy and energized with Superior Culture’s Quality Brew Kombucha. After using Wix's platform for a couple years the client really wanted to get more out of their web presence. Alex wasn't happy with his ability to update the site, after putting up the stage he was having a hard time getting show dates and times to his customers. It was important that the new website offer e-commerce functionality as well as an event calender and sleek menu information.

SERVICES

BRAND STRATEGY

PACKAGING DESIGN

WEB DEVELOPMENT

Logo DESIGN

One of my first freelance projects started with a Lake Superior inspired branding icon. The client wanted a brand that would identify well with the community because at the time he was just trying to market his Kombucha locally. After a few years of farmers markets this logo can be seen on the main drag of third st. in Marquette Michigan. The laid back feel of this mark has embodied the brand well.

BOTTLE LABEL DESIGN

Alex has kept some flavors consistent on the shelves, while others come and go seasonally based on ingredients. He needed a versatile label that could have the primary and secondary colors swapped easily, he wanted each flavor to receive its own color way and flavor profile so we started with a template and now we just plug and play each time a new blend hits the shelves. Easy, quick, consistent.

PEACHES N'
CREAM

Automatic
220km/h
Electric Power
ATO Sustainable

QUALITY BREW

KOMBUCHA

BANANA
BREAD

Automatic
220km/h
Electric Power
ATO Sustainable

QUALITY BREW

KOMBUCHA

BLOOD
ORANGE

Automatic
220km/h
Electric Power
ATO Sustainable

QUALITY BREW

KOMBUCHA

BLUEBERRY
MOJITO

Automatic
220km/h
Electric Power
ATO Sustainable

QUALITY BREW

KOMBUCHA

GINGER
BEET

Automatic
220km/h
Electric Power
ATO Sustainable

QUALITY BREW

KOMBUCHA

STRAWBERRY
LEMONADE

Automatic
220km/h
Electric Power
ATO Sustainable

QUALITY BREW

KOMBUCHA

SPICED
APPLE

Automatic
220km/h
Electric Power
ATO Sustainable

QUALITY BREW

KOMBUCHA

Joe has been with me from the get-go: creating the logo, assisting with branding, and creating consistent themes for the business. He has been with us through every phase of growth, always quick to touch-up a last minute label and help us on the fly. His work has allowed us to convey our brand identity with simple, bold, and effective design.

ALEX ROWLAND

OWNER

WEB DESIGN & DEV

The pandemic left room for improvement with Superior Culture's digital presence. With online orders taking off and scheduled customer pickup a priority, Alex decided to give his old Wix site a facelift. Using Webflow I constructed a site that Alex was going to be able to manage easy on his own. His top priority was an event schedule, embedded square store, and beverage info. Using webflow CMS, Alex is able to plug and play his event calendar as he books acts, highlight new beverages, and entice new customers.